Marketplaces

Amazon catalogue and SEO

A good listing gets found for the right searches and convinces the people who open it. We build and correct catalogues following platform guidelines, with attention to titles, attributes and variations.

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What it includes

Creation and optimisation of complete product listings
Branded, short-tail and long-tail keyword research
Titles, bullet points, descriptions and backend search terms
Product families, parent/child variations and attributes
Fixing catalogue errors, incorrect merges and visibility problems
Optimisation for Amazon search and for conversion

When it makes sense

Listings were uploaded in a hurry and are not converting
Variations are messy or duplicate listings have appeared
You are about to launch a new product line
You want to adapt the catalogue to another marketplace

What we need to start

The product list with technical data and available materials
Images and documents already in use
Notes on brand positioning and the competitors you know

How we work

1
Analysis
We study the catalogue and compare it with direct competitors.
2
Keywords
We build the search map and the information structure for each category.
3
Content
We write and review copy, checking it against policies.
4
Control
We monitor changes and correct anomalies.